Vol. 32 Feb 28, 2007

Vol. 32 Feb 28th, 2007

www.acriche.com

IN THIS ISSUE

▲ SSC Expands Sales in the North American Market with Avnet and Mouser

▲ The P4 -Super Bright Power LED of 240 lumens with Single Die

▲ Management Tip of Microsoft Chairman, Steven A. Ballmer

▲ Special Event for Customers

Seoul Semiconductor News

● SSC Expands Sales in the North American Market with Avnet and Mouser

At the end of last year, global LED leader SSC selected Avnet Electronics Marketing, the largest operating group of Phoenix-based Avnet, Inc., "a Fortune 500 company", and Mouser, the fastest growing catalogue distributor as its official distributors for the north American market. They are distributing SSC's entire line of LED and solid state illumination products in the North American market.

SSC recently introduced a number of highly innovative LED technologies, such as single-die white LED of 240 lumens available and the world’s only semiconductor light that can be driven directly from household AC main current, called "Acriche". The distribution agreement with Avnet and Mouser enables SSC to build expanded sales network in the American market to meet upsurge in consumer demand for those products.

About Avnet Electronics Marketing and Avnet

Avnet Electronics Marketing serves electronic original equipment manufacturers and electronic manufacturing services providers in 70 countries. Avnet is one of the world's largest distributors of electronic components, computer products and technology services and solutions with more than 250 locations serving 70 countries worldwide.

About Mouser

Mouser Electronics is the fastest growing catalog distributor in the electronics industry, and the only distributor whose rapid new product introduction gives customers a time-to-market advantage.

For more information, please see :

SSC's official distrubutor's page

http://www.seoulsemicon.co.kr/_homepage/home_eng/asp/contact.asp

Distributors' webpages

http://www.em.avnet.com/
http://www.mouser.com/index.cfm?handler=newsuppliers

See related articles:

http://www.ledsmagazine.com/news/3/11/5
http://biz.yahoo.com/bw/061221/20061221005621.html?.v=1

Best Featured Product of The Week

● The P4 -Super Bright Power LED of 240 lumens with Single Die

P4 Series will revolutionize lighting industry, because it generates light using just a fraction of the energy. At 100 lumens per Watt, the P4 outpaces fluorescents and is five to six times more energy efficient than incandescent bulbs.

Color	Overview	Part No.	Luminous Flux	Tj max [℃]	VF [V]	Current [mA]
Pure White		W42180	100	145	3.2	350
			80
			240			1000
Features	● World-class brightness ● Lowest thermal resistance ● High Luminous Efficiency ● High Tj max value compare to conventional LEDs ● Operates at high current	Applications	● General Lighting ● Torches ● Decorative Lighting ● Signal Lighting ● Backlight of Signage ● Exit Lighting

Management Tip of the Week

●All of our products and business will go through three phases. There’s vision, patience, and execution.

●The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive.

●Unless we’re in touch with our customers, our model of the world can diverge from reality.

●There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.

Steven A. Ballmer,
Chairman of Mcrosoft Corporation

Special Event for Customers

For 10 customers who give us an inquiry on SSC products or some novel ideas on our newsletter,

we will give small gifts as a token of appreciation !!!

For this event please contact us at :
bleach79@seoul-semicon.co.kr

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